The marketing concentration is available to students taking the BSBA or BSIB degree within the DAmore-McKim School of Business and in most DAmore-McKim combined majors . Offers an in-depth look at how persuasive health campaigns are designed and executed. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. (4 Hours). The Assistant Director will develop the strategy in . Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. (4 Hours). The Communication Studies Departments dynamic undergraduate curriculumand flexible requirements allow students to forge a distinctive niche within the vast and varied communication landscape, while our diverse professional network affords a wide spectrum of co-op and experiential learningopportunities, in Bostonand around the worldenabling students to gain practical experience and build connections that will form the cornerstones of a successful career after graduation. (4 Hours). Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. Studies the importance of customer insights to business success. The PDF will include all information unique to this page. (3 Hours). (1-4 Hours). Explores planning, research, production, and other elements that go into successful advertising. JOB SUMMARY: The Assistant Director of Communications provides guidance and support for internal and external communications, aligning the communications strategy with the university's vision. Northeastern University. The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. Crisis Communication and Image Management. Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. Persuasion and Rhetoric. Examines how communication impacts relationship quality and commitment. A term project is used to enable students to apply their learning about the fundamentals of marketing. Students present proposals to an Independent Studies Committee for evaluation and approval. Opens New Window. Data Storytelling, Visualization, and Communication. MKTG6216. (4 Hours). The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. Sport and Spectacle. Social Movement Communication. COMM6304. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. Offers special topics in marketing. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. (4 Hours). The DRS was developed by the Northeastern University Library as a tool for University faculty and staff to protect the valuable information and data that has been created as part of the University's research . (4 Hours). Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. Free Speech in Cyberspace. About. 617.373.2000 (4 Hours). . Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. About the Opportunity. Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. Beyond Television. May be repeated without limit. Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs Going-to-market topics include managing value-added resellers and distributors. MKTG6318. Develops skills in public communication. Marketing Technology Management. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. Brand and Advertising Management. Marketing and Selling Innovation. Attribute(s): NUpath Interpreting Culture, COMM1225. Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. (4 Hours). Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Topics covered include the role of communication in interpersonal attraction, relationship development, relationship maintenance, and relationship dissolution. Customer Value and the Enterprise. Communication Law. A marketing plan project is used to enable students to apply their understanding about the marketing process. Offers students an opportunity to develop and implement a concept test. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. Closest T stops: . Focuses on in-depth project in which a student conducts research or produces a product related to the students major field. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. (4 Hours). Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. For general inquiries, please contact our main office: 716 Columbus Avenue Suite 598 Boston, MA 02120 617.373.5718 City and Community Engagement For general inquiries regarding partnerships, events, and volunteer opportunities: 617.373.7666 email Communications For inquiries regarding media, public relations, news, and policies: Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Sex, Relationships, and Communication. Group Communication. Exercises skills of project management, teamwork, and client relationship management. 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. What do you think? Boston, MA. TTY 617.373.3768 Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. Covers the fundamentals of single-camera field production and the nonlinear editing process. (4 Hours). Family Communication. Offers a broad overview of marketing technology applications across multiple industries and touchpoints. D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. COMM2510. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. COMM3445 and JRNL3425 are cross-listed. Singles today have no shortage of options when it comes to ways to find a date. (4 Hours). Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. Offers elective credit for courses taken at other academic institutions. May be repeated without limit. May be repeated without limit. Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. Health Communication Campaigns. (4 Hours). Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. MKTG6224. (4 Hours). Covers professional codes as well as personal, interpersonal, small group, organizational, and societal factors affecting ethical mediated communication. The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. Covers the role of marketing in business and society. Examines the intersection of law, policy, and new (or relatively new) information and communication technologies. Introduces students to the landscape of mobile communication technologies. We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . Students apply course topics to their organizations and analyze real company customer satisfaction data to provide managerial insights for a decision maker. Understanding the Platform Economy. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. (3 Hours). (4 Hours). Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. Attribute(s): NUpath Capstone Experience, NUpath Interpreting Culture, COMM4605. About the Opportunity. Culminates in a final project, in which small groups of students complete an episodic show that will be judged by a panel of professional television writers. Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement. (3 Hours). Emergency Information (4 Hours). Begins with an understanding of why and how firms, institutions, and organizations purchase products and services and the importance of the multifunctional buying center. COMM1255. Considers online community dynamics, including formation, governance, conflict, and exit. (4 Hours). In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior MKTG6280. Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. Global and Intercultural Communication. (4 Hours). (4 Hours). our expertise Highlights An Award-winning Campaign. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Emphasizes the role and place of the media in a democratic system devoted to the proposition that the government should be responsive to the "will of the people." Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. Succeeding in the Platform Economy. The PhD level program in Civil Engineering at Northeastern University is flexible and may be adapted to any . Offers independent work under the direction of members of the department on chosen topics. Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. Digital Marketing. COMM1101. (3 Hours). Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . Boston, MA 02115. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions, MKTG2602. The official staff directory for the Northeastern University Howlin Huskies Skip To Main . Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. Studies in detail the Universal Declaration of Human Rights and the European Convention on Human Rights. Internship in Communication. COMM3912. | About the Opportunity. MKTG4520. Offers a special topics course in communication studies. (4 Hours). Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. Through partnerships with University Advancement, Alumni Relations, and Global Experience networks and marketing functions, this committee aims to: . Advertising Practices. First, they had to sign up for a presale list with Ticketmaster a week prior. MKTG6287. Contact. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. (3 Hours). It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Northeastern has a comprehensive benefits package for . (4 Hours). Examines the role of marketing and business in societys central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. Focuses on developing and executing sales. Swipe on Tinder or make the first move on Bumble. Investigates the role of the producer in the production of content for traditional and new media venues. (3 Hours). The final project is based on reflective thinking, critical evaluation, and creative application. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Sex and Interpersonal Communication. COMM2650. Driving Marketing Performance: Measure, Analyze, Profit. Students work with remote video equipment that includes HD cameras, audio, and remote editing equipment. Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. | Marketing research helps businesses know their customers and aids in business decision making. Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Introduces students to interviewing through the application of communication theory. Attribute(s): NUpath Difference/Diversity, COMM2135. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Examines the development, procedures, economic functions, and responsibilities of advertising. Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. MKTG4508. . Risk Communication. (4 Hours). Explores the relationships between communication, social identity, and social inclusion. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies.