Question: Activity 1.1 Write four words to describe your ideal self-concept (personal brand) 1 2 3 4 What steps are necessary to make your desired personal brand a reality? Thats where verbs come in: they do a better job of demonstrating your brand rather than just advertising it. Intelligent. This simple yet very meaningful exercise should assist in defining the company name, the brand identity design as well as the brand atmosphere. Social Media Amplification (The Modern Guide to Drive ROI), How to Create the Most Influential Brand Evangelists. . business. Successful branding involves just three steps: Identify your Brand Attributes: Identify what makes you different from your peers and competitors. Here are three types of words that describe your personal brand. We have it front and center. Words like curious, driven, optimistic, passionate, intelligible, open-minded, creative, determined, self-reliant, humble, and focused may come to mind. As we just covered, a personal brand statement is a concise way of letting other people know what you do and why youre different and are usually no more than two sentences. These are some of the best personal brand statement examples on social media today. What adjectives would you use to describe your business? It communicates the value you offer. Personal Brands: It's not just about products or services anymore you can build your own personas through social media and hence boost your brand. It can be hard to know where to start with your personal brand. 3 words to describe your personal brandhow to pronounce conversation May 21, 2021 / in marilyn monroe real name / by When asking this interview question, interviewers wantand expecta short list of adjectives that describe you and demonstrate how you are the right candidate for the job.As already stated, have a list of 10 words at the ready. With just a few clicks, you can schedule and automate sharing content that will provide value to your networks and also establish you as a trusted source of information about your industry and business. Youll see most professionals on LinkedIn describing themselves with personal brand adjectives, but thats not really the best way to convey your brand. dishonest. And the third category, Drive highlights words such as determined, trailblazer, intense and game-changer, and yes I know this is two words. Words to Describe Your Brand. This will make you more effective than if you simply called yourself results-oriented or something else that is canned. Sage Alliance, a Leadership Performance Company, provides coaching, team-building and assessments, workshops and speaking on topics including; leadership development, empowering teams, communications, lasting impressions, personal branding and building a coaching culture for executives and high-potentials for both team and individual leaders. Remember: you'll require an element of consistency throughout everything you do. Our next featured user is the Builder of Things and Communities, who is pictured below. When thinking about my brand, I dont want people to feel ________, ________, or _______. Consider if you have the ability to roll with the punches as well as step up to the plate when the company or leadership teams are faced with tough challenges (i.e. I work with creative women who have a . Everyone has such descriptive words. Here, agent means something that takes an active role or produces a unique effect. Take your values and goals and wear them on your sleeve (or your personal brand statement). Beyond her work experience and interests though, she shares some of her hobbies and interests, which helps show off her positive personality. Next up is the builder of things and communities, pictured anonymously below. This is particularly helpful for recent grads who may not have much work experience. Youre a builder of communities with your weekly newsletter, really? It's fascinating to see the variety of words each of you has chosen. Your personal brand is one of your most important career development assets. Developing a personal brand requires figuring out who you really are (your skills, values, passions, and personality), who you want to serve (your target market or audience), and how you differ from the competition (your unique . Aware. It should be short and catchy but also contain enough compelling information to convey your value and show your personality. Your brand personality is essentially how you speak to your people across your different platforms and media, and having some core traits is helpful for you to always refer back to. A lot of powerful words for your profiles come in the form of adjectives that we use to describe ourselves. Heres a little-known fact about writing: verbs are more effective than adjectives. These are some of the best personal brand statement examples on social media today. co-worker or a difficult client and how you have handled it professionally. In most cases you will find consistency from your feedback providers. "Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. Words in this category stress movement, taking things from one point to another point. Its a subtle difference that most people miss. If they also used similar words to describe your freelance personal brand, then you're already on the right track. VA. I do always seek to create, sustain and be in harmony. Madalyn Sklar shows the value of specificity infused with individuality in a personal branding statement. Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. Let us recap the key points that help you stand out as the best candidate: Stay honest, positive, and be yourself. If you continue to use this site we will assume that you are happy with it. This resource gives you 175 of the most impactful marketing words (good and bad), organized into ten categories for easy reading. personal situation. Eventually, personal branding statements will be as common as a resume or reference list, but for now, its a sure way to get you noticed as a competitive applicant who is capable of keeping up with current self-marketing trends and using them to advantage. describe you and what would they say about your best work traits? Small confession: I spent almost a YEAR trying to get a job with a history degree as a recent graduate. It's called The Power of Three. In order to be effective, it needs to stay current. to describe yourself when building How you think and can mold that thinking with the framework is a value-add skill that can apply in various situations. How you handle tough ethical dilemmas can speak volumes Words cant create a personal brand for you, but they can definitely support it. I also invite you to join our LinkedIn group, "Personal Brand Development for Leaders" so you can learn and share with others in our community. Meticulous and adaptable go hand-in-hand and are two great words to describe yourself. With that in mind, consider describing yourself with words that correlate to these four aspects to help build your personal brand: Only a small number of people can legitimately use their achievements to fuel their personal brandstastefully, anyway. Keep in mind that the brand statement is only supposed to get people interested, and not say everything about your professional career. When people see something from my brand they think it is _________. You can practice this easily. I also ask the additional question from the employer perspective: How would an employer As a solopreneur and owner of, career; life lessons; performance; personal growth. Understanding means fewer mistakes, and mistakes can be very costly.. You can use more than just a handful of words to describe yourself, and you should. Whats most important to me is that my clients gain insights and walk away with an aha moment, something they learned that makes an impact in their professional lives. However, as with most things, its far more effective to keep it simple then to overload people with a lot of information that can take away from where you really add value. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. I never imagined how this question would resonate with people. Sharing this info is very impactful!! In case you want some personal brand statement examples to help guide you, there is a handful below. high integrity. Now its time to craft your own. Andrea Perez uses powerful adjectives to describe who she is and her valuable experience as a consumer marketer. However, after polling several well-educated young professionals about their personal brand statement, we realized that there are still many individuals who dont understand how to use it to benefit their career and brand. Product Brands: It involves promoting one individual product which requires good market research and accurate targeting for your market and personas. Contact us and let's discuss your ideas! In particular it does a good job of telling potential hiring managers what she does, how she does it, and how she thrives. A la mode means "in style" or "trendy". This will help set you apart from all the other people who offer similar services or operate in the same industry. And having a personal brand statement makes it easy for anyone employers, customers, clients, or contacts to identify if they want to work with you or listen to what you have to say. Consider Aaron Ward is an entrepreneur whose passion is to help creators create and sell digital products online. First it is important to understand that you want to convey powerful ideasthe words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. I posed a similar question on LinkedIn; What ONE word do you want people to think of when they think of you? When things are wrapping up, give them your contact information and part ways. 3. For more information, visit: https://employedhistorian.com/cookie-policy/, How to write a personal brand statement that actually works. A strong personal brand can open up doors to speaking engagements, job interviews, promotions, client relationships, and overall business success. your personal brand. If you have trouble brainstorming personal skills, ask close friends or co-workers what they think your strengths are. Think of your clothing, hair/makeup and accessories as your 'packaging'. Or even a "great" voice. Are you clear on your brands mission, vision, and values? Plus, these qualities are always attractive in a professional setting. Hope this helped you stand out from your competitors! He has become a master at crafting his communications with the absolute minimum number of words simply because it takes him so long to create a simple sentence. Shelley, until recently when I was working with a fantastic HR person (who taught me so much with her incredible skills), had I ever considered a personal brand. Efficiently accelerate growth across your company by enabling employees to share and create content on social media. A solid personal brand statement example would be: "I help your brand gain visibility online.". One thing to remember, your personal brand statement is not your job title! So they end up sounding like everyone else. Id love to hear what your brand adjectives are! Your answers to these questions (and the ones below) will be the steering wheel that drives your personal branding campaign. And I inspire them to take action and Just Do It. I achieve this by developing strategies that work. A leadership brand conveys your identity and distinctiveness as a leader. The first step to building your personal brand is knowing yourself and your personality. And once you have a standout personal brand statement, youll also want to deliver authentic and engaging content to your audiences on social media. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and . Use personal brand adjectives sparingly and in conjunction with verbs to craft your professional image without coming across as arrogant or desperate. But I believe it is better to wait for the right person than having to do it all over again. After all, recruiters are pressed for time. They correspond to the four Keirsey temperaments. (These three words, like The Beatles, are most effective when united.) Your statement is a distinctive part of your personal brand that is unique to you. for your long-term career development. They dont drone on and on, instead, they get right to the point and let the details get sorted out later. Elizabeth has developed a highly engaged audience on LinkedIn by offering job search advice and sharing more from her personal life. The best brands have a clearly defined personality that is specific in their . Unambiguous. 300 satisfied clients so far.". Dial-in your brief personal brand statement that you want to present so you can recite it on autopilot. It will give you a clear vision of "where your going." For example, do you sell products based on the lowest price, or are you an exclusive dealer. The benefits of writing a personal brand statement are hard to deny at this point, and well explain in this article why having one is so important today. Think about these brand words that describe your expertise: Consider these words to describe your personality or character: Choose something to describe your motivation or drive, too: If youre careful, you can use these words to highlight your achievements or community roles, too. This is especially helpful for recent graduates who need a professional edge in lieu of years of experience., With that in mind, consider describing yourself with words that correlate to these four aspects to. This is especially helpful for recent graduates who need a professional edge in lieu of years of experience.. If you have the wrong leadership brand for the position you have, or the. Even after youve decided on a statement, it is a good idea to check with a friend to make sure that your idea of yourself matches what others think of you. Even though you want it to stand out, remember that using excessively large or technical words may alienate your audience. The hype around their products and services is unreal because they invoke certain emotions in the customers with their creativity and passion. Troy Sandidge takes personal branding to another level by actually trademarking his own brand alias The Strategy Hacker! And this process does not have to be overwhelming! 2. These three words are essentially your personal brand and should be a way to define your personality along with your professionalism. If youre looking to make your personal brand more irresistible, focus on using words that will resonate with your target audience. What is your ONE word? If youre strategic, you can use these words to showcase your accomplishments or community involvement. Youll notice there is a diverse set of words in this category but they all point to what people can count on when they work with this individual, their expertise. It must only be 3 exactly. Chris Do uses his personal branding statement to tell the story of his career what he achieved in the past and what hes focused on now. If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. With more and more people developing their personal brand statements, some common trends are starting to emerge. For the past 15+ years, I have been . Instead, use these words and terms in combination with action-oriented verbs that are descriptive of what you do. Feeling inspired by those personal brand statement examples? However, a personal brand statement is just fluff unless you align your actions with it. Activity 1.2 What factors affect your attitude toward educational success? Then, look at the job description again and think of which words best relate to it. It shows that youre focused on. Begin typing your search above and press return to search. Try EveryoneSocial's employee advocacy platform for FREE. Exclusive, stylish, and exquisite (expensive). During a recent keynote talk on leader communication, I asked the audience to write down three adjectives that others would use to describe them. This helps develop the clients personal brand because these words formulate key selling points of the client to a prospective employer in a job interview. Give your company a competitive edge and your team a professional boost. Happy personal branding and finding your ONE word that communicates your value! The following 6 steps will help increase your self-awareness, define the competencies you need, and strengthen your personal leadership brand. And you should use it there, in your email signature, in your blog postings or comments, as your LinkedIn Professional Headline, and anywhere else where its appropriate to promote yourself. You should be respectful of their time and yours. If you get multiple words or themes determine if one word stands out more than the others. The Importance of Branding Words. Other people tend to struggle coming up with just ONE word. In my coaching, workshops and key note speeches I seek to make an impact. 500 satisfied clients so far., I turn businesses around by finding scalable growth strategies they can implement today., I organize and focus nonprofit operations around their true mission so they can have maximum impact.. After that, show them your words, compare, and see if they agree. In other words, it's your unique selling proposition. 1. Use personal brand adjectives sparingly and in. 1. As a product manager I have to wear different hats every day and I excel at working cross-functionally. When it comes to using descriptive words for your personal brand, less is more. These keywords that describe your industry expertise are: I am an effective and versatile creative strategist who is resourceful, methodical, experimental, and curious. https://docstation.co/features/medication-therapy-management, Introduction To Personal SEO (Search Engine Optimization), Improve Your Google Results: Getting Started, Advanced Tactics to Improve Your Google Results, How to Fight an Unwanted Image Result On Google, How To Bury Or Push Down Negative Google Search Results, I help people create new opportunities in their businesses and careers., I am a personal trainer, specializing in weight training and mobility., I give authors visibility on untapped promotional platforms where they can share their work., I spark new product ideas for large companies that have stagnant product cycles., I help CEOs transform their brand in only 60 days. The category was Outdoor Clothing. If theyre not interested, dont bother. These personal branding statements have absolutely nailed it and are compelling, engaging, and extremely effective. This ONE word helps to define YOU! She shows her fun and positive personality, while also explaining her goals as a CX/UX consultant. Knowing these "secrets," I now see excellent results during my job searches - and I dont even apply to more than a handful at once. Its also important to understand why the client feels this way and to explain how these characteristics are applied in real-world examples. Thats why you get a summary and an entire about section on LinkedIn to craft a personal brand statement. Relaxed.". Do clients feel that strongly about your brand? To find the one word to describe yourself make sure you thoroughly read through your resume and choose a quality it supports. Not many entrepreneurs can carry off 'wearing' their brand but Denise does and does it well. It's about having your own voice. Meanwhile, Expertise contains descriptors of tough-minded Rationals while the final category of Drive roughly corresponds to the active Artisans. Your personal brand statement should be short enough to fit on one line on your business card. You can also use words like proven and seasoned to show that you have the experience to back up your claims. So what about your brand? The. Here's an inventory of adjectives to help you describe how you look at your best. Personal branding is a marketing strategy focused on your most important product: you. As with anything, these should be looked at through the lens of your own experience. ethics but could advance someone elses interests. I consider myself to be driven because I'm always working toward a new goal and refuse to give up if met with any obstacles. So, perceive how your brand influences your customers' life and create a special effect. 1. Character points to strong moral and ethical principles and for those that identified a word in this category, it means above all else this is how they want to be known. The second piece of information I ask is: Explain why They can Life throws many wrenches at us, but its often our ability active role in trying to apply your own knowledge on a topic while also taking the 9 secrets of job hunting with a humanities degree, We use cookies to ensure that we give you the best experience on our website. Thats not bad. Get more eyes on your personal brand statement. Before I start any design project, I always send an in-depth questionnaire to my client. You use your personal branding to differentiate yourself from other people . Now, I want you to find 3 words that describe your business. Synonym: Synonyms to the word "bold" include words like brave, fearless, courageous, and confident, among others. They are the words that you want people to associate with you and your brand.